Alternative Mainstream : Making Choices in Pop Music

Alternative Mainstream : Making Choices in Pop Music

Alternative Mainstream : Making Choices in Pop Music.cGert Keunen

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Author: Gert Keunen
Page Count: 354 pages
Published Date: 28 Apr 2015
Publisher: Valiz
Publication Country: Amsterdam, Netherlands
Language: English
Type: Pdf
ISBN: 9789078088950
File size: 40 Mb
Download Link: Alternative Mainstream Making Choices in Pop Music
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Published in Valiz's "Antennae" series, Gert Keunen's "Alternative Mainstream" explores the music that lies between the "mainstream" and the "underground"-an apparently diverse intermediate zone that includes genres ranging from hip hop to rock, from folk to electronic music. What kind of decision-making lies at the basis of the selections made by people working in the pop music circuit? Which general frames of thinking and evaluating do music professionals apply? Why do some bands and not others get ample airplay, concert bookings, press coverage and, as a result, cross over into this "alternative mainstream"? Author Gert Keunen, a Belgian publicist, musician and professor of music history, attempts to uncover what aesthetics and ideologies-and what broader social and economic factors-underscore the construction of the alternative mainstream, exploring the systems at work beneath the processes of decision-making and selection in popular music.

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